What is Promoted? Or, why we think we can scale native advertising

August 19, 2013

First things first, please see our definition of native advertising. The most important piece of native advertising, as you'll see from reading that link, is that a truly native ad, is an ad that can be purchased at scale. That's exactly what we intend to do here at Promoted - introduce a new standardized ad format that is native, and scales.

Two recent, and great, examples of native ads are Facebook's Sponsored Stories and Twitter's Promoted Tweets. Here's what I love about these formats:

  1. They have massive scale
  2. You can target the ads like you can display ads (mostly, and it's always improving)
  3. They fit right in with your normal timeline-based content consumption experience

And that's when...

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What is native advertising? Think scale.

August 19, 2013

What is native advertising?

Native advertising is a great term, I truly love it; however, in the same way it became fashionable to call yourself an entrepreneur because you're "starting a company", the term "native advertising" has lost a bit of its luster as folks have started to use it more and more broadly to define any type of ad that is non-standard.

These days, everything from one-off/custom ads to traditional (paid for) sponsored posts are being called "native ads". Let's be clear: native and custom are very different animals. To us, "native" means scale — the same way that the native ad format which is the sponsored pay-per-click ad listings in Google (and other) search...

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Why We're Building Promoted

August 16, 2013

Promoted - More content, less ads

The cliché answer would be: because advertising on the web is broken. I think that's incorrect, but SO many folks are beating that drum these days and it would be really easy for me say. It's simply not true. Like any industry, things evolve and need to be fixed. Online advertising isn't broken, it just needs more creativity.

Not sure what Promoted is? Read this

I think the best thing to happen to online advertising is decreased performance and the notion that you're more likely to die in a plane crash than click on an ad. I get it, it's easy to love that stat, even though it's...

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